I shared recently about how I’ve started batching content production to help grease the wheels of getting shit done.
I’ve sort of stuck to my plan in the following weeks, but like any good process, I’ve made a few revisions that are helping me get more done.
The main pain point I had was doing (almost) all of my writing for the week on one day: knocking out five post drafts in a day is doable, but there are always days when other things crop up that need attention right away. I found that while committing to creating a ton of content on one day was generally efficient in terms of getting in the writing groove, it was really challenging to reliably block off enough time to make it happen without adding more stress.
Also, there’s always those days when the writing just ain’t happening, when your words feel clunky and labored. It can take me five or twenty-five hours to write five posts, just depending on the flow (and, let’s be honest, the amount of caffeine in my system).
So to ease some of the performance pressure on Fridays, I have started writing every morning, just getting words on paper. I have anywhere from 7-15 posts in various states of completeness running at the same time, and I’ll either start a new one or revisit a current draft, depending on where inspiration strikes.
As I’m writing, other ideas pop up, and the first thing I do is add that idea, no matter how tiny or half-formed, to my running list of post content ideas. That way I’m never without ideas to get me started.
Goals moving forward
This process is still far from perfect. My next areas to tackle are:
- A better way to organize my various drafts. Blogo is awesome in that I can see everything that’s drafted, scheduled, and posted on both Fit Approach and my personal blog, but sometimes seeing all the things gets overwhelming.
- Getting truly ahead of schedule. I have some posts scheduled for a few weeks out, but I still have holes in my content cal that I end up filling the night before or the morning of. I’d like to be really on top of my game and have most of my content not just planned out, but also written, at least a week in advance.
- Being more consistent about updating posts. Often, we’ll include teasers to upcoming events in posts. Those teasers have a relatively short shelf life; I’m trying to be better about going back and freshening up past posts to keep them current.
If you’ve turned yourself into a content-making machine, I’d love to hear what greases your wheels; please share in the comments!