About

Hello, there!

Fit Approach is a community founded in 2011 by Jamie King and Alyse Mason Brill. We bring together over 20,000 influencers, professionals, community groups, businesses, and brands around a shared passion for active living.

Our brands

Our team

fit approach about page

Jamie King founded the Fit Approach brand and communities by combining her extensive social media marketing and public relations experience with her passion for fitness to create a unique global network of digital influencers, brand ambassadors, and fitness communities and content.

Jamie is a natural born hustler and leads business development, marketing and social media strategy for the brand. She thrives on forging partnerships and using creativity and passion to bring people together around fitness and active lifestyles.

She has also been a bootcamp and strength training instructor and RYT200 Yoga Alliance certified yoga instructor for over a decade, and has combined those two passions to create the popular Flex & Flow Yoga workout (a proprietary form of HIIT Yoga), which combines the benefits of vinyasa flow yoga with high intensity interval training for an all in one workout.

Jamie is an avid ultra-marathoner who has completed and won several 50 mile, 50K, and 100K races. She has also completed two 100 mile races.

She has been featured in publications such as The San Francisco Chronicle, SELF, Business Insider, INC, Entrepreneur and Lucky Magazine and is a contributing writer for Huffington Post. She has also appeared on  KTLA, WGN Chicago, Good Day Sacramento, NBC Madison, NBC San Diego, and SheKnows TV. She has also been a featured speaker at IDEAWorld, FitBloggin’, and the Twitter Small Business Forum.

Alyse Mason is the founder of the Fit Approach brand and communities. She brings together more than ten years of experience in product development and marketing, as well as a lifelong commitment to active living, to develop and grow the brand, community, and its products.

Alyse leads product development and operations to empower Fit Approach to connect more and more people around the world through fitness and active living.

She stays active and connects with the Fit Approach community through her love of yoga, dance, and stroller fitness with her baby girl, Mackenzie.

She holds degrees from UC Berkeley and the University of Chicago. Alyse has been featured in The San Francisco Chronicle and is a contributing writer for IDEA Fitness Journal. She serves on the board of the Mount Zion Health Fund, and has been a featured speaker at IDEAWorld, FitBloggin’, and CapitalOne.

Liz Wilson’s love of adventure, fitness, community, and photography led her to her role as Community Outreach Manager for Fit Approach.

After many years of playing sports and running, she discovered yoga and its powerful yet restorative powers. She completed her 220-hour yoga teacher training after graduating from the University of North Carolina – Chapel Hill. Rather than head straight to law school as originally planned, she moved to a ski town in Colorado to pursue mountain adventures. Four years of skiing later, Liz moved to Portland, OR.

Liz’s love of connecting with people and social media savvy led her to pursue a career in social media marketing. Enter a fortuitous meet cute with Jamie King shortly after moving to PDX, where a connection was forged over mutual loves of fitness, instant gratification gramming, #stopdropandyoga-ing anywhere and everywhere, and Portland coffee.

Since working for Fit Approach, Liz has created meaningful connections with the ambassador community and brands alike and has been a huge part of the opening of Flex & Flow, Fit Approach’s first yoga and fitness studio based in Portland, OR!

Liz loves yoga, handstanding, wine and coffee dates, hiking, and travel.

Nicci Randall brings her love of fitness, community, and creativity to the forefront as Digital Marketing Manager for Fit Approach. From her social sciences and community relations background, coupled with her retail digital marketing and sales experience, Nicci has an ever growing passion for connecting, and working with our fitness communities and the brands that support our healthy and active lifestyles.

From a young age Nicci has combined her passion for movement and community as a dancer, lacrosse player, and finally a yogi. After practicing yoga for 5 years, Nicci completed her 200 hr RYT with YogaWorks in Los Angeles, CA. Since then she has taught yoga all around Los Angeles and Portland, including at  our #SweatPink yoga studio, Flex & Flow!

As an avid cyclist, yogi, and designer, Nicci is found mostly on the yoga mat with the Flex and Flow Tribe, cycling all over Portland, and curating designs and ideas for community events, online and off, and blogging to tell all about them!

Let’s Connect!

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