What we do

Founded in 2011 by cousins and sweaty superstars, Jamie King and Alyse Mason Brill, Fit Approach is a passionate community: we bring together over 20,000 influencers, professionals, community groups, businesses, and brands around a shared passion for active living.

Fit Approach is the mothership to:

A community of 5,000 global influencers activating their local and online communities around sweat, food, and life!

A community-centered yoga, bootcamp, and fitness studio headquartered in Portland with plans to expand nationwide.

The premier conference for health and fitness bloggers.



Who we are

The Fit Approach team is full of people accomplishing amazing things. We believe that runches (run + lunch), wearing yoga pants to work, mid-afternoon smoothie breaks, and time to wind down with friends and a cocktail are necessary for a happy team!

Sweaty Quirks:

  • Founders Jamie & Alyse are cousins, girl bosses, and UC Berkeley alumnae. Their first business together was a potpourri stand at age 8
  • Fit Approach started as a bootcamp at the Lyon Street Stairs in San Francisco before becoming an online community
  • Becky joined the team as a social media intern before her freshman year of college and has #sweatpink’d for four years into her current role as Business Development Manager
  • We practice what we preach, believing in the strength of online community interactions - our team works remotely out of Portland, Denver, and Austin (ahem, three of the best places to live and sweat!)

The Team

fit approach about page

Jamie King


Jamie King founded the Fit Approach brand and communities by combining her extensive social media marketing and public relations experience with her passion for fitness to create a unique global network of digital influencers, brand ambassadors, and fitness communities and content. Jamie is a natural born hustler and leads business development, marketing and social media strategy for the brand. She thrives on forging partnerships and using creativity and passion to bring people together around fitness and active lifestyles. She has also been a bootcamp and strength training instructor and RYT200 Yoga Alliance certified yoga instructor for over a decade, and has combined those two passions to create the popular Flex & Flow Yoga workout (a proprietary form of HIIT Yoga), which combines the benefits of vinyasa flow yoga with high intensity interval training for an all in one workout. Jamie is an avid ultra-marathoner who has completed and won several 50 mile, 50K, and 100K races. She has also completed two 100 mile races. She has been featured in publications such as The San Francisco Chronicle, SELF, Business Insider, INC, Entrepreneur and Lucky Magazine and is a contributing writer for Huffington Post. She has also appeared on  KTLA, WGN Chicago, Good Day Sacramento, NBC Madison, NBC San Diego, and SheKnows TV. She has also been a featured speaker at IDEAWorld, FitBloggin’, and the Twitter Small Business Forum.

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Alyse Mason


Alyse Mason is the founder of the Fit Approach brand and communities. She brings together more than ten years of experience in product development and marketing, as well as a lifelong commitment to active living, to develop and grow the brand, community, and its products. Alyse leads product development and operations to empower Fit Approach to connect more and more people around the world through fitness and active living. She stays active and connects with the Fit Approach community through her love of yoga, dance, and stroller fitness with her baby girl, Mackenzie. She holds degrees from UC Berkeley and the University of Chicago. Alyse has been featured in The San Francisco Chronicle and is a contributing writer for IDEA Fitness Journal. She serves on the board of the Mount Zion Health Fund, and has been a featured speaker at IDEAWorld, FitBloggin’, and CapitalOne.

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Becky Stifter


Becky Stifter joined the Fit Approach team before her freshman year of college, looking to connect with the fitness industry, and luckily fell upon the opportunity of a lifetime to work as an intern for Fit Approach. Loving every minute of learning from Jamie and Alyse, Becky quickly moved into the Social Media and Community Manager role, and now leads Business Development for the company. Becky is a recent graduate from University of California, Berkeley and through her extensive on-campus activities and work with Fit Approach she has extensive roots and relationships in the fitness, sports, and academic industries. Becky believes that connecting people around shared passions is one of life’s greatest treasures! Becky is an AFAA certified group exercise instructor and teaches HIIT, bootcamp, mat pilates, and cycle classes at the University of Denver where she is attending law school. Becky is an avid runner who completed the 2015 Chicago Marathon and is working toward her first 50K (inspired by Jamie’s ultra running, of course)! Becky lives for mindless running, challenging yoga, endless mountain-time, unplanned travel, dirty camping, good coffee, and breathless bear hugs. Becky grew up as a Michigander, quickly became a Bay Area native, and recently moved to Denver for law school!

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Liz Wilson


Liz Wilson’s love of adventure, fitness, community, and photography led her to her role as Community Outreach Manager for Fit Approach. After many years of playing sports and running, she discovered yoga and its powerful yet restorative powers. She completed her 220-hour yoga teacher training after graduating from the University of North Carolina - Chapel Hill. Rather than head straight to law school as originally planned, she moved to a ski town in Colorado to pursue mountain adventures. Four years of skiing later, Liz moved to Portland, OR. Liz’s love of connecting with people and social media savvy led her to pursue a career in social media marketing. Enter a fortuitous meet cute with Jamie King shortly after moving to PDX, where a connection was forged over mutual loves of fitness, instant gratification gramming, #stopdropandyoga-ing anywhere and everywhere, and Portland coffee. Since working for Fit Approach, Liz has created meaningful connections with the ambassador community and brands alike and has been a huge part of the opening of Flex & Flow, Fit Approach’s first yoga and fitness studio based in Portland, OR! Liz loves yoga, handstanding, wine and coffee dates, hiking, and travel.


Nicci Randall


Nicci Randall brings her love of fitness, community, and creativity to the forefront as Digital Marketing Manager for Fit Approach. From her social sciences and community relations background, coupled with her retail digital marketing and sales experience, Nicci has an ever growing passion for connecting, and working with our fitness communities and the brands that support our healthy and active lifestyles.   From a young age Nicci has combined her passion for movement and community as a dancer, lacrosse player, and finally a yogi. After practicing yoga for 5 years, Nicci completed her 200 hr RYT with YogaWorks in Los Angeles, CA. Since then she has taught yoga all around Los Angeles and Portland, including at  our #SweatPink yoga studio, Flex & Flow! As an avid cyclist, yogi, and designer, Nicci is found mostly on the yoga mat with the Flex and Flow Tribe, cycling all over Portland, and curating designs and ideas for community events, online and off, and blogging to tell all about them!

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Jessica Lin


Jessica is a natural connector and thrives on creativity and forging relationships making her a perfect fit for her role as the Fit Approach Brand and Partnership Manager. Jessica hails from DC where she ran the business development department for a health information technology company. She brings with her a strong marketing and business strategy savvy along with her enthusiasm for health and wellness.   Her love for movement, sweat and fitness started at a young age with horseback riding and dance. As an adult, that same love sparked her interest in yoga and it’s dance like qualities.  She completed her first yoga teacher training in 2014 and the fitness ball never stopped rolling. Her fitness education has continued to grow beyond yoga to include circuit training, boot camp and strength training. She is inspired by the Sweat Pink community and knew combining her business development and marketing background with such an amazing sweat focused community was the natural next step. She loves spending time exploring outdoors, hiking, snowboarding, backpacking, going to concerts, traveling, and cooking meals for friends and family. Jessica’s biggest dreams are to one day unite the world through fitness and yoga, and to visit and experience all countries in the world.

Our mission

We believe that kicking ass is best done in pretty shoes. We’ve learned that real women sweat, and sweat hard. We know that assertiveness, strength, and ambition are the ultimate feminine qualities. We concede that sometimes it takes hours to get ready, but we’re also no strangers to just rolling out of bed and going. We’re convinced that we run faster in pink shoelaces. We believe in pushing ourselves, and we believe in giving ourselves a break, too. We’re all about the rush of endorphins and the thrill of the challenge. We’re all for looking great and feeling even better. We’re committed to finding our best fit, and making it stick.

Join us