Whether your brand is brand new, or a legacy brand you’ve been building since the oughts (or before!) it’s never the wrong time to step back and refine your brand messaging. Done well, brand messaging helps to clarify your vision so that your brand always shows up as her best self—on the website, in marketing […]
Race content is great because it’s timely, it helps you remember your experience, and you get to participate in the groundswell of content being produced (oh hey, extra engagement!). Race recaps are also the blog gift that keeps on giving: they can continue to drive traffic as runners search for recaps leading up to each […]
How to create content and a case study for pitching race directors—and still be present for the experience.
Capturing the right content during a race can be challenging: after all, you have a lot on your mind besides taking photos. 🙂 To help you make sure to come home with all the photos your heart desires—for creating content long after the race is over—we put together this race photo shot list to help […]
Good news! Now, when you’re participating in a brand campaign with us, you no longer have to screenshot all your stories and submit them. We are using a new reporting tool that can grab your stories data automatically. Here’s how to get credit for your branded Instagram stories: Have an Instagram business account. Reporting *only* […]
What better way to celebrate #LifewithGLG and the amazing benefits of collagen than with our favorite What I Ate Wednesday event?! Great Lakes Gelatin collagen, a tried and true brand that so many of our Sweat Pink sisters use on the daily and even swear by, is tasteless, mixes easily into our all drinks and […]
We are creating a Sweat Pink team to lead the charge at Ragnar Trail Relay Lake Wawayanda in New Jersey on October 11-12, 2019. Ragnar Trail Wawayanda Lake is the ultimate weekend getaway. Teams come together at Wawayanda State Park, located just 50 miles outside the lights of New York City in northern New Jersey, […]
You may have seen this post about the $1.80 Instagram strategy—one of our favorites from Gary Vaynerchuck—and even though it’s a dinosaur by internet standards, this classic advice for growing your channels is still relevant and useful. What we love about Gary Vee’s writing is that it’s (a) all about building community and (b) all […]