Sponsored content is a fact of life these days; we all expect to see it on our favorite influencers’ channels, and of course we create it ourselves. As the industry gets more sophisticated about creating compelling, interesting, and valuable spon con—the kind that provides real value to readers, and accomplishes so much more than a […]
One of the most important materials you should have ready to go when you’re pitching brand partners is a case study (or several case studies). Case studies should highlight your past work for clients to give your prospect an idea of what kind of work you do and what kinds of results they can expect […]
Budget negotiations are hard. Here’s how we approach pushback on pricing.
After our post about how to price your services last week, several people reached out with questions about media kits, so we put together this resource all about media kits. It’s by no means comprehensive, but we think it will lead you to the right resources and/or help you refine your existing kit. As always, […]
Even though influencer marketing has been the marketing trend for at least a few years now, there’s still a lot about the industry that has yet to be standardized. There are almost as many definitions of micro-influencer as there are people who fall into that category. There’s a gathering consensus (spurred no doubt by the […]