Fit Approach developed a fitness influencer conference to take place at the annual IDEA World convention.
IDEA wanted to create a custom conference to integrate influencers into its annual IDEA World conference.
Fit Approach developed a micro-conference with programming tailored to influencers and bloggers, and consulted with sponsors effectively connect with this audience .
- Sold out (175 influencers) every year for five years
- BlogFest attendees represented 15% of overall conference attendees and generated 95% of content