Fit Approach designs custom ambassador program for apparel company.
prAna wanted to create an ambassador program of fitness and lifestyle influencers to support seasonal product launches.
Fit Approach developed program strategy, design, and communications, and selected a group of highly targeted founding ambassadors who aligned with brand core values and represented a diverse array of fitness interests and lifestyles. Ambassadors supported product launches via organic UGC and sharing custom discounts with followers, family, and friends.
- 25 founding ambassadors
- 10M reach on UGC during first seasonal launch