If you’re only writing on your own blog, you might be missing out on key opps to make money guest blogging on other people’s blogs (I’m talking about blogs created and managed by brands, magazines, apps, publishing companies, fitness associations, and much more). Think of guest blogging as similar to how you might write an article for a magazine or website.
The benefits of guest blogging include a welcome bump in revenue, the chance to attract new readers back to your own blog, an increase in followers on your social channels, a way to build a platform for yourself as a blogger, an open door to coveted brand networking, and more.
Sold on guest blogging? (With all those benefits, why wouldn’t you be?) Here are a few tips to get you started on finding your first gigs:
To get a blog owner/editor’s attention, you’ll want to send them an email pitch (using a standard format, we’ll discuss in depth at Blogfest). But before you even get to the email pitch, you should read the blog(s) you want to write for (natch) and perhaps leave a few relevant comments on posts. Head to the blog’s social accounts, too, offering up a few double-taps or RTs. This shows the blog owner/editor that you actually looked at the blog you want to write for (a lot of people sadly skip this step, so you’ll look super-awesome doing it!).
Navigate the blog to see how often it publishes new posts. You’ll have the best success with a blog that frequently puts up fresh content. Consider what type of audience is most likely to read the blog: Would this audience be a natural extension of the followers you hope to reach? This is a must if one of your goals is to gain new readers for your own blog.
To avoid wasting time sending a pitch to a blog that doesn’t actually accept guest blog posts, ask these Q’s: Is this an established blog that consistently publishes posts from a variety of writers? One example is the popular and busy blog published by the American Council on Exercise (ACE). Or, is the blog a rando personal one? (Skip the latter—it’s unlikely you’ll collect a paycheck there.) Most blogs that accept guest bloggers publish some form of “Contributor Guidelines.” I’ll share in my Blogfest session where to find these guidelines and why they’re important.
Pitch On Point
When you’re ready to send a pitch, you’ll want to zero in on a topic that’s not too broad. For example, there are a million possible sub-topics within the broad topic of “outdoor exercise.” You could narrow down the concept of “outdoor exercise” to something like, “30-Minute Workout for the Park or Playground.”
Finesse your proposed topic to hook the blog’s readers and keep them interested. Using the example above, the piece might appeal to people who are already outdoorsy types. Or, with a different readership, it might motivate gym-goers and at-home exercisers to try something new. Know the audience.
Next, it’s time to write a compelling email pitch. You’ll want to outline your proposed topic with enough detail so the blog’s editor/owner can easily imagine what you want to write about, but not with so much detail that you actually write the post! Don’t forget to explain why, as a health/fitness blogger, you’re qualified to write the guest blog post. One of the most important slides in my Blogfest session will show exactly what this important pitch email looks like IRL.
The Business of Guest Blogging
If your proposed pitch is a win, you might get an assignment to be a guest blogger! Before you start, be sure to address a few business details, just like you would when working out a blogger/brand partnership for your own blog or social campaigns.
If you don’t receive an agreement letter and/or contract from the blog owner/editor, ask for one! Or create your own—if you’ve ever had to do this for blogger/brand partnerships, you might be able to model the guest blogging agreement after what you already have.
Ready to get start with guest blogging? TBH, if you’re reading this post, you probably already have what it takes to be a successful, paid guest blogger (yay you!)—now all you need is a bit more in-depth guidance to take your skills as a blogger to the next level. That’s where Blogfest comes in. See you there!