Many bloggers believe there aren’t enough rewards for writing guest blogs—that spending all that time creating content for someone else’s channel when you could be using that time to grow your own, is too much effort for too little reward.
And that’s true, up to a point. But if you’re strategic about how you go about guest blogging, you can reap all sorts of rewards, including:
- Establishing yourself as a thought leader
- Getting more backlinks to your blog
- Building online community
- Getting more subscribers for your email list
Here are our top four recommendations for getting the most out of a guest blogging relationship, and, if you want to get your feet wet right away, join our foodie pen pal recipe swap—it’s like guest posting on steroids.
Make your guest post even better than your regular content
Think of your guest blog like a blind date or an interview; this is your chance to wow a whole new audience, get them interested in you, and want to build a relationship with you. We are all mortals and have some content that’s stronger, and some content that’s less strong, on our own channels. For a guest post, make sure you’re putting your best foot forward for that first impression. You may work way harder on it than you do a regular post on your own channels, but it’s worth it.
Include a strong call to action in your bio
Your bio on a guest post is a prime chance to capture readers for your email list. You don’t just want traffic; traffic is fleeting. What you DO want is more email subscribers, more leads to convert into regular readers, potential customers, social followers… and more.
Look at this blah bio:
Jane Fitnesslover blogs over at JaneFitnessLover.com. She has a guide for helping you achieve your best fitness this year.
vs this one:
Jane Fitnesslover is a personal trainer with over 15 years of experience helping clients reach their goals. Download her free guide (including workouts you can do anywhere!) to help you achieve your best fitness, ever.
Which one has a stronger call to action?
Write THAT kind of bio, and make sure you have an offer to link to. Then you get the traffic + the email subscriber. Win, win.
Make sure that call to action goes somewhere compelling
Whatever you do, don’t link to your home page; the average home page has way too many distractions, when what you *really* want is for new visitors to subscribe. Instead, link to a landing page that asks for their email address up front, in exchange for the offer you included in your bio. Our favorite tool for creating quick, easy landing pages is Convertkit – but there are tons of tools out there.
Share your guest post widely, tagging the host blog and any other relevant parties
Just like you would do for content on your own platforms, help to promote your guest post and be sure to tag any relevant parties (your host blog, any tools or brands you mention in your post, etc). The more you show the love, the more likely your post will perform, driving you traffic, email subscribers, and of course making your host appreciate all your hard work!
Ready to get started guest blogging? Jump in on our our foodie pen pal recipe swap!
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