How to give back during Breast Cancer Awareness month

Every year we try to do something in honor of Breast Cancer Awareness month. After all, pink is our color, and our community is 99% women. We all know at least one person who has been affected by this disease. It’s a cause we are deeply connected to.

Every year, we toss around various ideas and usually end up donating pink laces and some money to an organization doing great work. It feels good—don’t get us wrong—but it always feels incomplete. We always want to be doing MORE, something more tangible, to support women who are fighting cancer.

This year is our year to do more. 

We recently got introduced to HairToStay, an organization that helps people undergoing cancer treatments keep their hair. Yes, you read that right. There’s a treatment out there, called scalp cooling, that can actually help chemotherapy patients not lose their hair. Amazing, right?

What’s not amazing is that insurance doesn’t cover this treatment—meaning it’s not available to help people avoid one of the most traumatic parts of going through chemo: losing their hair.

HairToStay provides subsidies for people to get this treatment and give them a little light in their treatment journey.

Just read this testimonial from a HairToStay subsidy recipient:

When I was told that I was going to have to undergo chemo, my first response was “NO”. I did not want to lose my hair, I did not want to lose my femininity. Panic set in. I know it seemed silly to some, but it was monumental to me. Chemo screams the unknown. Nobody could tell me what would happen to me. I wanted to at least look the same. The doctor assured me that my hair would grow back fine, but I read online that women who had my kind of chemo were struggling with thinning and hair even growing.


I got online and started searching. That is when I found “Penguin Cold Caps”. It seemed too good to be true. I was so excited. Frank actually picked up the phone himself when I called. He was so helpful and kind. He seemed to understand the panic and fear that was behind my voice, despite my efforts to hide it. The whole company was helpful. My doctor was in shock. By this time, she was recommending cold caps to other patients. She was so excited.

I went on to do 12 rounds of Taxol. I did have a little bit of thinning, but managed to keep my hair throughout this very long process. I’m so grateful! I still feel like myself.


We’re so inspired by this program. So our team is getting involved this year, by joining their ambassador program and helping to bring local salons on board with their annual Salon-a-Thon fundraiser during which salons donate services to raise money for HairToStay. It’s a natural fit, right? Salons have a vested interest in people keeping their hair, after all. 😉

If you want to give back and support Breast Cancer awareness month, we can’t recommend this program highly enough. Being an ambassador is all about doing what you already do – connecting with your community – and helping to bring salons into the fold to donate during the month of October.

If you want to join the ambassador program, please add your name here.

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