We get a lot of questions about how bloggers get chosen for campaigns, and how to increase your chances of getting chosen.
Chances are, if you didn’t get picked, there is no reason. We get way too many qualified applicants for each campaign, and, ultimately, not everyone can get picked. That said, here are a few ways to increase your chances!
Make sure your blog and social channels are fresh
Brands are looking for online engagement, so they’re looking to work with influencers who keep their online channels fresh, interesting, and engaging. If your blog hasn’t been updated in the last few days, or your Instagram has gone stale, they are less inspired to work with you—even if you’re a rockstar with a huge following.
Make sure your profile information is up to date and complete
This sounds like a no-brainer, we know! But if certain information is missing, especially things like your blog link, you may be automatically disqualified.
We usually get hundreds of applications for each campaign, so we unfortunately don’t have time to go through and double check everyone’s information. If it’s blank, we have to assume it doesn’t exist.
We also encourage you to make sure your follower counts are filled out. These are optional—and it’s not just a numbers game—but adding in your counts helps us make quicker evaluations and/or recommendations to the sponsoring brand.
Engage in smaller campaigns first
The brand always has the final say on which bloggers get involved in a campaign. But if we know you, and know you are super engaged and consistently do great work, we’re better positioned to champion your cause. This is especially true if you’re new to blogging and/or don’t have the highest numbers.
Just like building a resume, you won’t get the top paying / most important jobs first, but if you build up your experience and your references, you’ll have a foot in the door for bigger opportunities. We encourage you to apply for campaigns that are product-only, for example, and do a bang-up job on them.
Tip: product-only campaigns are often with newer brands that don’t have the budget (yet) to compensate for reviews. If you’re looking to build long-term relationships and grow your blogging portfolio, these are PERFECT campaigns to start with.
Engage with the community
Again, this comes back to us being able to make a case for why you should be included. If we see you actively posting, supporting, and engaging with the community online, we are able to vouch for what a great job you’ll do on a campaign (and have evidence to back it up).
Look, we’re not here to tell you to spout sunshine and roses all the time in the interest of getting sponsored opportunities. But the fact is, brands are looking to work with positive and inspiring influencers. If you find yourself using your blog or social channels as an outlet for complaining / venting about anything and everything, that can be a red flag that you might do the same about their products.
** This isn’t to say you should never write negative reviews or vent online. This is just to say that the overall tone of your online persona can influence brands’ perceptions of working with you. **
At the end of the day, it just comes down to fit
Working with brands is kind of like dating. If you’re a jetsetter writing about high fashion in New York or Milan, chances are working with an outdoor gear brand isn’t the right fit. The brands we partner with are looking for engagement with an audience that will respond to and get excited about their brand.
We hope this helps, and we’d love to hear from you any other tips or best practices for working with brands!
If you’re not yet a #SweatPink Ambassador, and would like to get involved, apply here!