Race content is great because it’s timely, it helps you remember your experience, and you get to participate in the groundswell of content being produced (oh hey, extra engagement!).
Race recaps are also the blog gift that keeps on giving: they can continue to drive traffic as runners search for recaps leading up to each year’s event.
That said, you probably came home with a lot more pictures than you know what to do with—so let’s put that content to use!
Psst. You did capture everything on this race photo shot list, right?
Repurpose your blog recap as an IG recap (or vice versa)
Did you hear that saved posts are getting preference in Instagram’s algorithm now? A race recap is a perfect example of the kind of post that might get saved.
Use a slideshow to tell your story of the race, and be sure to tag all the brands and people!
Create a Youtube video of race highlights
Another perfect way to repurpose all the beautiful content you created is to create a highlights video. Use the photos and any videos your team took during the event to create a slideshow or video of your favorite moments (just make sure to get your team’s permission to use their photos!).
Here’s one Jamie created for EMPOWER Summer Camp 2019:
Pro tip: keep it simple. Making a video doesn’t have to take a ton of time. If you’re on an iPhone, use the memories feature to auto-create a video from your photos, or if you’re on Android, use the assistant to create a video from images.
Once your video is live, share it all over the internet, and be sure to tag the race, your teammates, and any brands included.
Schedule evergreen content for the future
The race is over, but there is plenty from your experience you can mine for ongoing content. Extend the life of your race weekend (and not just in your memories!) by writing or creating content about one or more of these topics. These evergreen topics are a perfect way to fill in gaps in your content calendar.
Round up the gear you used, and/or the gifts you received in your packet or at the expo.
Lessons learned from the race
Recap what you learned from the experience and what you’ll do the same or differently next time
The Ultimate Packing List for a marathon / 5k / whatever distance you ran
What were your must-haves for having the best experience?
Why your next challenge should be a sub-20 min 5k / a marathon at altitude / etc
Share what you enjoyed about the experience—it’s a unique format, and people are always curious to hear and learn more before they sign up for one themselves.
Recovery tips after an endurance event
How did you recover from your race?
Favorite gear for running in humidity / at altitude / in the cold / at night
Share what worked—and what didn’t!
Between the miles
From high fiving people at aid stations, to cheering on fellow runners, to meeting brands at the expo, what were the highlights of the time you weren’t running?
How to fuel for a [race distance]
Share how you approached your nutrition and fuel, and what you’ll do differently or the same next time.
And that’s just the beginning of all the evergreen content that your race experience could inspire. Do you have a tried and true approach to making race content that keeps giving back?