You may have seen this post about the $1.80 Instagram strategy—one of our favorites from Gary Vaynerchuck—and even though it’s a dinosaur by internet standards, this classic advice for growing your channels is still relevant and useful.
What we love about Gary Vee’s writing is that it’s (a) all about building community and (b) all about real effort and results. There’s no silver bullet to growing and maintaining an engaged, loyal community; it won’t happen overnight. But it IS doable, if you commit and put in the work. As Gary says—and we couldn’t agree more:
“Nothing ever trumps the work.”
As we’ve begun implementing the $1.80 strategy for the Fit Approach Instagram, we’ve made a few tweaks along the way to better reflect our values and our community. Here’s what’s working for us:
Choosing more niche hashtags
Gary suggests picking the top 10 hashtags in your field. If we did that, we’d be focusing on #fitness (331M mentions and counting) and #influencer (12M mentions).
Those are great hashtags, but they are SO BROAD, it’s easy to get lost in the noise, so we go a little more niche. We tend toward these kinds of hashtags:
- #SweatPink (of course!)
- … and any others we notice the community tagging
Look beyond the top 9
Gary recommends focusing on the top nine posts for each hashtag. We love those top posts, but we like to look beyond them, too. Top nine are getting plenty of attention already, so we also scout out a few recent posts to engage with instead of just focusing on the top nine. In general, we try to focus on the content, paying attention to unique images as well as captions that spark our curiosity—instead of pure follower or engagement numbers.
Show some love to sponsored posts
Often, sponsored posts get lower engagement than non-sponsored posts. It makes sense; we’re all so accustomed to skipping the ads in any context. And yet those sponsored posts are likely content that the creator has worked extra hard to create, and is working extra hard to show top-notch engagement on. We always go out of our way to engage with someone’s sponsored content (even if it’s not one of our campaigns), knowing that we could in some small way be helping to support their work and helping them gain more opportunities as a result.
What’s your take?
How are you engaging on Instagram these days? Share your strategy in the comments—and if you’re looking for a low-volume, high-activity hashtag this week, check out our current challenge, #SpringIntoNOW in partnership with NOW Foods. We’ve set a goal of double tapping and commenting on every post from April 1-10 that tags #SpringIntoNOW and #sweatpink.
And we should mention, tagging those two tags enters you into a giveaway for a $200 gift card to NOWfoods.com. So… it’s kind of a win-win for your IG strategy and your wallet.
Let’s all go crush Instagram, together. We got this.