Alyse Mason is the founder of the Fit Approach brand and communities. She brings together more than ten years of experience in product development and marketing, as well as a lifelong commitment to active living, to develop and grow the brand, community, and its products.
Alyse leads product development and operations to empower Fit Approach to connect more and more people around the world through fitness and active living.
She stays active and connects with the Fit Approach community through her love of yoga, dance, and stroller fitness with her baby girl, Mackenzie.
She holds degrees from UC Berkeley and the University of Chicago. Alyse has been featured in The San Francisco Chronicle and is a contributing writer for IDEA Fitness Journal. She serves on the board of the Mount Zion Health Fund, and has been a featured speaker at IDEAWorld, FitBloggin’, and CapitalOne.