Jamie King founded the Fit Approach brand and communities by combining her extensive social media marketing and public relations experience with her passion for fitness to create a unique global network of digital influencers, brand ambassadors, and fitness communities and content.
Jamie is a natural born hustler and leads business development, marketing and social media strategy for the brand. She thrives on forging partnerships and using creativity and passion to bring people together around fitness and active lifestyles.
She has also been a bootcamp and strength training instructor and RYT200 Yoga Alliance certified yoga instructor for over a decade, and has combined those two passions to create the popular Flex & Flow Yoga workout (a proprietary form of HIIT Yoga), which combines the benefits of vinyasa flow yoga with high intensity interval training for an all in one workout.
Jamie is an avid ultra-marathoner who has completed and won several 50 mile, 50K, and 100K races. She has also completed two 100 mile races.
She has been featured in publications such as The San Francisco Chronicle, SELF, Business Insider, INC, Entrepreneur and Lucky Magazine and is a contributing writer for Huffington Post. She has also appeared on KTLA, WGN Chicago, Good Day Sacramento, NBC Madison, NBC San Diego, and SheKnows TV. She has also been a featured speaker at IDEAWorld, FitBloggin’, and the Twitter Small Business Forum.