After our post about how to price your services last week, several people reached out with questions about media kits, so we put together this resource all about media kits. It’s by no means comprehensive, but we think it will lead you to the right resources and/or help you refine your existing kit. As always, […]
Even though influencer marketing has been the marketing trend for at least a few years now, there’s still a lot about the industry that has yet to be standardized. There are almost as many definitions of micro-influencer as there are people who fall into that category. There’s a gathering consensus (spurred no doubt by the […]
Your Instagram engagement rate can be a powerful selling point when you’re negotiating with brand partners. How to calculate your Instagram engagement rate: Pick one of your average posts. Not your baby announcement or your winning marathon picture, with the outsize results: just an average post, with the ‘typical’ number of likes and comments you […]
Five tips for making more video content happen, now.
When I first discovered Pinterest, I viewed it as a digital inspiration board. It became a hodge podge of wish lists for fashion, food, travel, and house decoration. I never invested all that much time into it, at least intentionally. I wouldn’t go on for days or even weeks at a time, and then spend […]