Your Instagram engagement rate can be a powerful selling point when you’re negotiating with brand partners. How to calculate your Instagram engagement rate: Pick one of your average posts. Not your baby announcement or your winning marathon picture, with the outsize results: just an average post, with the ‘typical’ number of likes and comments you […]
Five tips for making more video content happen, now.
When I first discovered Pinterest, I viewed it as a digital inspiration board. It became a hodge podge of wish lists for fashion, food, travel, and house decoration. I never invested all that much time into it, at least intentionally. I wouldn’t go on for days or even weeks at a time, and then spend […]
How to uplevel beyond the basic product review.
A pair of brightly colored leggings are way easier to photograph than, say, protein powder. These are our tips for getting creative with product photography.