How’s your hashtag game on IG stories? Do you find yourself waffling between cramming all allowed ten hashtags onto a post, and cutting all but one or two VIP hashtags to keep your post looking pretty?
The struggle is real. Even though IG Stories allow fewer hashtags than grid posts, and even though the content tends to be a little more homegrown—meaning a bunch of hashtags aren’t going to ruin your aesthetic—it’s hard to find a balance between discoverability and overcrowding.
We feel your pain.
We rounded up a few ways to lighten your hashtag load while also benefiting from the higher engagement you get from using more hashtags.
Use the sticker for the most important hashtag
It’s hard to pick just one, we know. But choose the *most* relevant hashtag for your post and use the sticker to display it. This is especially important if you’re trying to gain hashtag recognition, and encourage others to adopt it. The types of hashtags you might want to highlight are:
Hashtags for a brand campaign
Whenever you’re participating in a brand campaign, it’s good practice to feature the primary hashtag.
These posts for the Rock Tahoe Half are light on additional hashtags, making sure the #RockTahoeHalf sticker is front and center.
The hashtag you use consistently for your own content
If you have a hashtag you use consistently for your business or brand, feature that one, to help build baseline name recognition for your brand or your side hustle.
How to hide the extra hashtags
For the less important hashtags—those that help increase discoverability, but aren’t essential to your post—there are a few ways to disguise them in your post without impacting your searchability.
Use a digital fig leaf
Because nobody’s ideal aesthetic is “long lists of related hashtags,” here’s how to cover them up: type your list, pinch them as small as you can, then slap a fig leaf (or gif, or sticker, or more text) on top.
For example, for our #WIAW event with Great Lakes Gelatin (this Wednesday! Join us!) related hashtags like #sweatpink #recipe #eatclean or #collagen will help our posts show up in more results, but they don’t need to be front and center in the design.
How nice is it to see that mess of tags just disappear?
Even if you cover them up, your posts will still show up in search results. That’s what we call a win-win.
Make like a chameleon
If you’re really going for the minimalist look, you can also disguise those extra hashtags by simply making them the same color as your picture or background.
Guess what’s hiding in plain sight on this post?
Just use the color picker tool to change that pink text to the same color as your background, and presto, your design is clean and discoverable.
Use hashtags, because you’re worth it
Hashtag use is proven to increase engagement, discoverability, and, wait for it… followers. It’s worth taking a few extra steps to add some relevant hashtags; over the long haul, they’ll pay off!
A quick and dirty—but still completely legit—way to increase engagement is to participate in hashtag campaigns or events. Ride the wave of that increased activity and soak up the benefits.
Jump in this Wednesday, 2/27, for our #WIAW event with Great Lakes Gelatin, and show us how you manage hashtags in stories. We’ll be featuring #WIAW and #LifeWithGLG, and doing some creative camoflaging of related tags. 😉 Try your hand, and you’ll get increased engagement AND could even win prizes!